United States of America: UNDP Social Media Consultancy
Country: United States of America
Closing date: 16 Aug 2013
United Nations Development Programme (UNDP) http://jobs.undp.org/cj_view_job.cfm?cur_job_id=39378
Background
UNDP’s Office of Communications is the lead for communications. It provides policy guidance and develops and implements global communications strategies to reach the media and other key constituencies with UNDP’s core messages. The Online Communications team is responsible for expanding and enhancing UNDP’s global multi-lingual online presence.
Reporting to the Chief, Online Communications, the Online Community Outreach Consultant will be responsible for designing, implementing, monitoring and evaluating digital, social media and civic engagement initiatives for UNDP’s key online audiences.
Duties and Responsibilities
The consultant will specifically be called upon to support UNDP’s communications efforts in the following areas:
• Maintain and expand UNDP’s online communities, including drafting and editing content such as photos and information-based graphics and strategic placement as well as engaging with UNDP’s online audience;
• Enhance, grow and monitor UNDP’s presence on digital channels;
• Positioning of UNDP and its experts on leading digital media platforms;
• Initiate, maintain and enhance campaign specific pages on UNDP’s website;
• Implement and measure UNDP’s digital strategy and global outreach campaigns for special events;
• Identify and develop creative opportunities to increase awareness of UNDP and its priority areas;
• Provide guidance to colleagues on the use of social media;
• Develop organization-wide standards for social media and training material;
• Monitor trends in using social media for outreach purposes and appropriately apply that knowledge to increasing the use of social media at UNDP;
• Work collaboratively with UNDP’s partners to leverage social networks to enhance UNDP’s mission;
• Undertake other related duties at the request of the Supervisor.
Expected deliverables:
• Enhanced Communication Outreach Capacity at UNDP;
• Digital outreach plan for World Humanitarian Day, Social Good Summit, International Poverty Day and General Assembly as well as other events drafted and implemented;
• Social Media Wiki updated with best Practice case studies, FAQ, crisis guidelines and other guidance on using social media at UNDP;
• Ad-hoc social media support for current events and ongoing campaigns provided;
• Conduction of weekly online trainings for UNDP staff focusing on building knowledge and providing practical skills on use of social networking platforms.
Output #2: Growth of UNDP’s Online Communities by 20%
• UNDP’s English Corporate Twitter, Facebook, Google+, Pinterest and Linkedin pages have grown by 20%;
• Strategy drafted and implemented how to keep the growth over the long term, including;
• Effective ways to engage with UNDP’s key target audience (media, government partners, development organisations, academia);
• List of Twitter accounts and Facebook pages of key UNDP partners established and updated;
• Definition of success factors for engagement on platforms as well as long term strategy on analytics;
• One high impact interactive online event designed and implemented;
• Production of monthly report identifying growth numbers, benchmarks and key influencers as well as determining impact achieved;
• New and innovative ways of engagement with online communities applied to UNDP’s corporate social networking presence.
Competencies
• Demonstrated understanding of effective outreach and monitoring;
• Excellent knowledge of social media tools and applications with a special focus on community building
• Excellent English writing and editing skills;
• Proven networking skills and ability to interact with staff at all levels, including senior management;
• Graphic design capabilities are a strong asset;
• Familiarity with UNDP and UN system is an asset;
• Familiarity with and strong interest in development issues is desirable.
• Very effective at multi-tasking;
• Strong initiative-taker;
• Focuses on impact and results for the client
• Demonstrates integrity by modeling the UN’s values and ethical standards;
• Advocates and promotes the vision, mission, and strategic goals of UNDP;
• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.
How to apply:
http://jobs.undp.org/cj_view_job.cfm?cur_job_id=39378
